Best most greatest Jewelry store in Rockford with best prices for gold. They beat all prices. The service and the people are so nice and they treat you with respect. They speak Spanish and English and they help you with whatever you like. Me and my wife have been shopping there for years and we have had no problem. Excellent service, quality, attention. That's it Amigos go and buy some gold.

Raul Ramos

Brenda Thank You So Much for your hard work, patience, & quick thinking skills. Your customer service is the greatest! We can’t say enough about your efficiency and sparkling personality! Your people skills are immaculate as well as all the beautiful jewelry. The entire staff at Soto’s is so welcoming!

Amy J. Miller


You were amazingly great at helping me find the perfect piece of jewelry for my significant other!
Very detailed in the descriptions of each items I took a quick look at. Very Professional, Very Polite. I’m definitely come back soon and asking for your help. Once again, Thank You in helping me make the right choice and decision I’ve yet to make.

Oscar Silva

The manager Brenda C. was such a huge help. I wanted a nice necklace with my sons name on it, she showed me different ways we could customize the necklace and different chain lengths to make exactly what I wanted. She was honest about what would look good or what wouldn’t. I definitely recommend Soto’s Jewelry.

Aerianna Cicero